Apple search engine is a dream of enthusiasts. Well, Google is the world’s largest search engine. A huge chunk of Google’s revenue comes from its search engine. Honestly, if Google loses its partnership with Apple to make them a default search engine on their devices, it will be a colossal loss to Google.
An analyst estimated Google’s payment to Apple at $15 billion in 2021. Apple products are widely popular among people. Take the example of smartphones. Statcounter reports that iOS and Android operate on 27.5% and 71.85% of the Global Mobile Operating System Market, respectively. Approximately 52.41 percent of North Americans use iOS, and 47.24 percent use Android in July 2022.
How will Apple benefit from their own search Engine?
Apple will not make a search engine overnight to compete with Bing and Google. It might be interesting why Apple may want to make its search engine. Here is the list:
- Apple voice assistant is Siri, and it needs a source for better results like Google voice search.
- Safari and Spotlight can work seamlessly.
- You do not need to type in a browser as you can put your query in the Spotlight.
- AI on Apple products will become better with more information on Apple servers.
- Computational Photo and video processing will improve with more image data on Apple servers.
Let us take a look over a few Google queries about the Apple search Engine and try to answer the questions:
Does Apple already have a Search Engine?
No, Apple does not own a search Engine to this date. There are rumors that Spotlight is a search engine. Honestly, it extracts data from Google searches or other online searchers. Also, the fast desktop searching algorithms extracts and store metadata in the background to give you the results.
The answer is Spotlight is a search engine. It does more of a local search on your mac device and intelligently pulls information from Wikipedia and google.
Advantages of Spotlight:
- Spotlight does not need a browser to search.
- It will show you results as pleasing as direct Google searches.
- It will search your local files using metadata.
- No ads on Spotlight search.
- People say it mimics Google searches. I believe they are Google searches.
Even though Spotlight is not a Web search engine, it is becoming more like one. If Apple can put it on the web, you’ll soon have a better version of Google search.
Apple is making profits out of Google’s business, and Google is making a profit out of Apple. It is a wise decision that both companies are not trying to take over each other.
What is the Apple search engine name?
We answered that question already. Firstly, the Spotlight search engine is a hypothetical Apple search engine. Secondly, Linux and Windows users cannot access Spotlight. It does not make it an alternative.
Why is Apple not making a Search Engine like Google?
Here is a list of reasons why Apple is not making a Search Engine:
- Apple makes its ecosystem. If they want to make Spotlight a search engine, they need to make a windows version of the same. Well, it will take Apple away from its own ecosystem goal.
- Spotlight needs to be developed for Windows if Apple wants to turn it into a Safari tool.
- We have been using Google Search Engine for decades. It is hard for users to switch to Apple Search Engine.
- Apple is already earning handsome shares from Google. The profits were about $15 billion in 2021.
- More Android users in the world will make the competition harder for Apple.
- More Windows and Linux users mean more competition in favor of Google.
How to do Apple Search Engine Optimization?
As there is no Apple Search Engine, we do not have anything to optimize. Once Apple makes its search engine, it will have its own Apple bots. Here is what we need to do:
- We will need to learn how to verify Apple bots.
- Allow our website to crawl Apple bots.
- Look at the competition of keywords on the Apple search Engine.
- Start competing with Low-density keywords.
- Start building DR for our websites on Apple search Engine.
What is the Apple search engine release date?
According to the rumors, Apple will launch its search Engine in 2023. Apple leans towards user-centric web search. It might want to release the beta in January 2023. Apple will never be able to convince me if they say it’s available for everyone on the same day. One indication is the Apple Ads which are coming really soon on the Apple devices. Here is a video from Unbox Therapy discussing Apple Ads:
I believe Apple Spotlight will get some modifications in a beta version of iPadOS and macOS. The development will kickstart from there.
Regardless, it’s impossible to predict what Apple will do next. Comment below with your thoughts.