Twitter is the most popular source of news leaks, controversies, and virals on planet Earth. As the new CEO steps in and Jack Dorsey retires, you should expect things to change soon. Here is an interesting question. What will Twitter be like under the direction of its new CEO, Parag Agarwal?
There is no way that Twitter can prevent itself from Elon Musk. Aside from the jokes, the next question is even more intriguing. Does Twitter intend to copy Reels, just as Reels copied TikTok? You already know half of the story if you’re still reading. Our thanks go to Beebom and Techcrunch, the two leading sources.
The company is now testing the new feature internally, but it doesn’t have a name yet. Hey Twitter! You can copy the name idea from me: Twitter Dreams. It’s not a real name but is a good idea. A real story here is that the company is testing a vertical feed of trending and personalized videos. Shortly, this microblogging application will become like Facebook, Instagram, and Snapchat, “Just Confusing”. In the world of instant news, TW represents a mature face, and it should not be another TikTok.
TW broke the news today saying it is testing the vertical videos for its Explore section for select Android and iOS users.
Report from TechCrunch
TechCrunch reported the company’s further comment on the matter by saying, “We’re testing out a revamped, more personalized Explore page to make it easier for you to unwind, find new interests, and see what’s happening.”
If I am Honest!
What’s my honest opinion? A perfect example of the “Copy TikTok” bandwagon is TW’s new feature. Several years ago, companies like Google+, Orkut, and hi5 were vying with Facebook. The competition nowadays is to bring the best platform for video creation. However, nothing yet comes close to YouTube.
What would be my rating of this idea? In all honesty, it will be better than our expectations. Existing content creators and emerging ones can earn money through a new content creation platform. It will be a win-win for Twitter!
Sucess and Failiure War.
There are no surprises here! TW isn’t just starting to copy. Spaces is a copy of the audio-focused social app Clubhouse, and Fleets, copied from Snapchat Stories, has now been decommissioned. Are we going to see success for this new content creation platform? Or will it be another Fleets-like failure?
Already available to Test Users.
The company aims to provide its users with an easy-to-use content format through the new Explore Page, allowing them to explore many different topics. At the moment, the functionality is available to a select number of users. Please let us know if you see the new TW’s feed below.
What do we think?
While TW vertical video may seem to be a Twitter dream, it surely is no Magic. We suspect this feature to work similarly to TikTok, Shorts, Reels, and other applications. This is no criticism, but we have seen companies like Facebook pulling their attention from their main products. Instagram Reels is successful only after TikTok got a permanent ban in India, whereas YT shorts did not take away the cake. Meta is not working out for Facebook as people love making friendships and love connections on Facebook.
Similar to this, TW fans like it to be a source of meaningful daily news. It’s an easy formula for TW at least. All they need is to keep building on better news features than working on vertical feeds.
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